Next Avenue

I am proud to announce myself as a new contributor to Next!

America is in the midst of an age boom. The 50+ population in America has grown from 74 million in 1999 to more than 99 million today, and is projected to be 127 million in 2030. While part can be attributed to the sheer size of the boomer demographic, part is due to a dramatic increase in longevity – at the beginning of the 20th century, life expectancy was 49 years, and today it tops more than 80 years.

In response, the PBS system introduces Next Avenue, an extensive new website launching May 15. Designed to meet the needs and the potential of this age boom, Next Avenue will engage, inspire and inform the more than 100 million people who are transitioning into what many see as a new life stage in human development – a stage between young adulthood and “old old.”

Next Avenue is tailored to engage the 50+ population and help them plan for these “bonus years” as the most comprehensive, accessible, intelligent, and thought-provoking daily stop for this growing audience.

“We are literally seeing a new life stage emerge in America, and like with any transition, people need trustworthy information and perspective to plan for and navigate it,” said Jim Pagliarini, president and CEO of Twin Cities Public Television (tpt). “These are the people we already talk to – PBS reaches 59 percent of the 50+ population every month on television. It’s a natural online extension for us. This initiative will help those of us in our 50+ years shape the most meaningful and vibrant life possible.”

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